The color that can help shape the year ahead is Viva Magenta. The global color authority reveals its Color of the Year every December.

For 2023, the choice is a vibrant relative of the red family. Magenta exuberants optimism and joy, it is powerful and empowering.


It is an animated red that encourages experimentation and self-expression without restraint.

Add magenta to any landscape to create a soothing, calm, and uplifting look.

Pairing magenta with colors like gray foliage with pinkish-purple brink is one example of a great way to highlight this bold color.

Throw in a dash of a light blush pink and you have the perfect cottage garden.

Popular Magenta plant and flower suggestions:

  • Dianthus
  • Dahlia
  • Petunia
  • Hybrid tea rose
  • Magenta red rose
  • Yarrow

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Source: in collaboration with Associated Landscape Contractors of Colorado